🌾 The Trail Ahead — Why Freedom Looks Good on You

You’ve probably felt it—the tug between freedom and fear.

That tiny hesitation before you say yes to the hike, the trip, the idea that pulls at your ribs.

It’s not about strength; you already have that.

It’s about safety. Dignity. The right to feel at ease in your own body while you chase what calls you.

I know that tug because I met it on a trail in northern Spain—the Camino de Santiago.

Five hundred miles of beauty, blisters, and self-reckoning.

Somewhere around day twenty-two, nature called.

No bushes. No bathrooms. Just me, a big sky, and a family of five walking toward me.

Humiliating? Absolutely.

Holy? Maybe.

Because that ordinary, ridiculous moment cracked open a truth: women are still walking a world not built for their comfort.

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🌿 The Question You’ve Carried Too

Every woman who loves the outdoors knows that quiet calculation: Can I stop here?

You deserve to run, climb, laugh, and yes—pee—without apology.

You deserve freedom that doesn’t flirt with danger.

That day on the Camino, a question took root in me, and I suspect it’s already alive in you:

What if safety and freedom could belong to the same woman?

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✨ The Seed, and You

When I came home, the question followed me like a pebble in my boot.

I wasn’t a designer. I was a nurse, a mother, a pilgrim with sore feet and a stubborn sense of justice.

But the idea wouldn’t quit.

You know that feeling—the one that whispers, Do something, and doesn’t care that you’ve never done it before?

That whisper is courage pretending to be curiosity.

It’s the same voice that’s brought you this far in your own story.

So I started. Badly at first. I learned to sew, to source, to fight for fabrics that were kind to both women and the planet.

And slowly, the seed sprouted into something tangible: the Stealth Skort—the first skort that lets a woman answer nature’s call without giving the woods a show.

Eco-conscious, SPF-strong, made by women who get it.

But the real story isn’t mine anymore. It’s yours.

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🔥 The Shift — When the Heroine Steps Forward

Here’s where Ted McGrath would say the narrative turns.

A story is about what happened to me.

A narrative is about what can happen to you.

So imagine this:

You’re halfway up your own metaphorical mountain—maybe it’s an actual trail, maybe it’s a dream you keep delaying.

The air is thinner here, but the view is calling.

You reach down, adjust your pack, and realize—you’re free.

Nothing’s holding you back, nothing’s watching, nothing’s unsafe.

That’s what the Stealth Skort represents.

Not fabric. Permission.

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🌻 The Bloom — What We Believe (and What You’re Part Of)

At Cover Yer Assets, our mission is simple:

to create eco-apparel that empowers women with freedom, safety, and dignity—anywhere.

We believe:

• Freedom is a birthright. Adventure shouldn’t come with a bathroom tax.

• Dignity is design. Function and beauty are soulmates.

• Humor heals. Sometimes laughter is the bravest sound on the trail.

• Purpose is power. When women feel safe, they stop apologizing and start expanding.

Our goals are the map we hike by:

Empower women. Prioritize safety. Stay tenacious. Stay green. Do the right thing. Have fun.

No boneheads. Open doors for women everywhere.

You’ve probably lived each of those in your own way—pushing through fear, choosing integrity, making joy a kind of rebellion.

That’s why this mission isn’t mine alone.

It’s a reflection of the choices you make every time you pick courage over comfort.

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💫 The Invitation — How It Ends Is Up to You

Barbara Kingsolver once wrote that every creature has its own prayer.

Maybe ours sounds like laughter carried on wind.

Maybe it sounds like the rustle of fabric that lets us move freely through the world.

Cover Yer Assets is more than apparel; it’s an open-ended story.

The tools are built—the freedom, the comfort, the dignity.

But the ending? That’s yours to write.

Will you hike farther?

Laugh louder?

Show the next generation what it looks like when women walk unafraid?

Because how this story ends is up to you.

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🌾 The Why — For the Woman Reading This

You’ve already done harder things than climb a hill.

You’ve carried worlds, raised voices, rebuilt confidence from scraps.

This isn’t about buying something new.

It’s about remembering something ancient:

That freedom and safety were always meant to walk hand in hand.

That laughter is a language of resilience.

That dignity is your default setting.

So pull on your courage, your skort, your sense of humor.

Step into the wild or the workday.

And know that wherever you go, you’re covered—in every sense of the word.

Cover Yer Assets.

Because freedom looks good on you.

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Optional closing CTA:

🌿 Join the movement → [link]

Your story starts the moment you step outside without fear.